ZACK CAO
Digital Marketing · eCommerce · Creative
Building consumer brands through integrated campaigns, product launches, eCommerce and creative storytelling.
01 / CAMPAIGN & GTM
Launch & Campaign Execution
Product launches, integrated campaigns, seasonal promotions, partner and dealer marketing, and cross-functional execution across multiple brands.
02 / DIGITAL & ECOM
Website & eCommerce
Shopify and WordPress management, product pages, landing pages, merchandising, website content, customer journeys and practical on-page optimization.
03 / CREATIVE
Content & Production
Campaign creative, photography, short-form and long-form video, graphic design, copywriting and social content using Adobe Creative Suite, Canva and Figma.
04 / INSIGHTS & AI
Analytics & AI Workflows
Campaign and website performance monitoring using Google Analytics and platform insights, supported by AI tools for research, ideation, copy and creative workflows.
Amflow Canada
Product Launch // GTM // Digital Marketing
Supported the Canadian launch of a premium eMTB brand by translating product information into customer-facing web, social and launch content while coordinating digital touchpoints across the market introduction.
FocusCanadian market launch and brand introduction.
My RoleGTM execution, website content, product storytelling and creative production.
CollaborationProduct, sales, operations and dealer-facing marketing support.
ChannelsWeb, social, video, product content and launch assets.
Surron Canada
eCommerce // Campaigns // Content
Managed customer-facing digital marketing across website, social and campaign creative for a nationally distributed electric motorcycle brand, supporting product launches, promotions and dealer communications.
FocusProduct launches, promotions and digital brand consistency.
My RoleShopify updates, campaign assets, social content, photography and video.
Commercial SupportDealer communications, product information and promotional execution.
ChannelsShopify, Instagram, Facebook, YouTube and launch materials.
SAVA Canada
eCommerce // Brand // Digital Campaigns
Supported eCommerce, product launches, retail/dealer marketing and ongoing digital content for a cycling brand across the Canadian market.
FocuseCommerce updates, product awareness and brand campaigns.
My RoleWebsite content, product pages, social creative and campaign execution.
Partner SupportDealer communications, events and promotional materials.
ChannelsShopify, social, video, event and product marketing assets.
THE 12TH
Brand Building // Product // eCommerce
An independent football-inspired lifestyle project exploring supporter culture through original brand positioning, product concepts, eCommerce, creative direction and early go-to-market planning.
FocusBrand positioning, football culture and original product concepts.
My RoleFounder, creative direction, Shopify, product development and launch planning.
ResearchConsumer trends, competitor references and supporter culture.
ChannelsShopify, Instagram, TikTok, Xiaohongshu and product assets.
About / Approach
I combine marketing thinking with hands-on execution. My work sits between product, campaign, website and creative — turning business priorities into customer-facing experiences that can actually ship.
Shopify · WordPress · Google Analytics · Meta Business Suite · Klaviyo · Adobe Premiere Pro · After Effects · Photoshop · Illustrator · InDesign · Lightroom · Figma · Canva · ChatGPT · Claude · Gemini